What are you thinking, Toyota? $50K for your new RAV4 EV? This sounds like the last time California forced you into making electric vehicles. Forbes is right, you don’t care. (I imagine your partnership with Tesla has something to do with the price point.) It’s been ten years since the first-generation RAV4 EV. It sounds like once you discontinued that model, you sat around and didn’t actually develop the technology. 100-mile range? Again? And tell me again, please, what’s up with the price tag?
Nissan has you beat and they’re way ahead of you in the game. I admire them for taking a big risk on electric cars. Heck, even Mitsubishi looks better; even if their car is a bit funnier-looking, it still doesn’t cost 50,000 smackeroos*. The i also happens to be the most affordable new EV so far. Hats off to them. (Personally I’m looking forward to seeing the Golf EV in action in a couple years.)