The Clown is Watching
Lately when I go through the McDonald’s drive-through near my work, they seem to guess correctly on what I want to drink with my breakfast combo meal. I almost always order the same combo and I always order the same drink: a small orange juice.
But today they got it wrong. They assumed I wanted a coffee.
Why was that? Just an off day? What’s different about today? The only thing I can think of is that I was driving my wife’s car.
I will have to test this theory, of course, but I think they use some kind of vehicle recognition, perhaps by scanning the license plate, to determine what you want. They already use remote order-takers who may not even be in the building. It would not surprise me if they start to use facial recognition to guess your order even before they greet you.
