Organicsism as a Reaction to Overwhelming Technological Encroachment
I speculate that some of the momentum behind the latest organics movement in consumer products is motivated by a counter culture reaction the preponderance of technology permeating our everyday lives. True there are those of us who believe in preserving the Earth’s biosphere for future generations and the survival of humankind but I propose that most American consumers do not consider this when purchasing.
The corporation’s interest in organics and renewable and sustainable products can only be motivated by corporate self-interest and policy and only to the point of self-sustainment for said corporation. If making and/or selling “green” products does not lead to corporate destruction then it can be assumed that those corporations that embrace organicism do so out of self interest, perhaps forseeing profit in the trend, and possibly out of environmental motives. Whether the fact that it increases a company’s positive public image is the primary objective or bonus consequence of said policy shift is open to debate and no doubt either is true in different cases.