Some Word of Mouth Marketing: Biting Back at Poor Customer Service
Some word of mouth marketing itself led me to the book Word of Mouth Marketing by Andy Sernovitz. So far I’m enjoying it and learning from it. And here’s some unsolicited marketing from myself to you. (Warning: it’s not all that positive. But it’s free and honest.)
1. Sahara VW Customer Satisfaction Review: POOR
My car broke down in Vegas last week. Actually, I was past Vegas but Sahara VW in Vegas was the closest dealership. It turns out I needed a new fuel injection pump. This was last Monday that my car broke down. They called me the next day and gave me a ridiculously high quote on fixing the IP, plus they wanted to put on a new timing belt, vacuum hoses, and fix the leaky CV boots. I told them, “just the IP, thanks,” and they said it would be until that Friday that they got the part in! So I got a round-trip flight home ‘cause I sure wasn’t going to stay in Vegas for a whole week doing nothing.