There’s no shortage of excessive exaggeration when it comes to marketing new products. Apple says this when it comes to their new rumored iTunes Phone: “The device formerly known as the cell phone is ready for its next act.” I mean, come on. Give me a break. Once in a while someone might actually read one of these things and get excited about it. Oh wait. That’s the point. Still, people can only be disappointed so many times before the searing marketing stabbing pain becomes more of a dull, diffuse tenderness: a minor annoyance at most from what was once an attention grabbing, train of thought stopping distraction.